Primero Group:
Simplifying future!

We deliver outcome driven technology solutions that help future proof your business. Fuelled with empathy, objective inference and entrepreneurial brilliance we are focused on solving complex problems and building the future together, today.

About us

We are a diversified technology services and consulting group that helps ambitious enterprises, investors and governments leverage technology and innovation to deliver growth. We help our clients in redefining their digital operating model and work with them on delivering on their digital transformation initiatives. We operate as a group of practices with vertical domain expertise coming together as an end-to-end technology and innovation partner for our clients.

Our Numbers

Our numbers reflect the strength of our commitment and the breadth of our impact. At Primero, each figure represents a story of partnership, innovation, and transformative success that spans industries and borders






Enterprise Value Created


Fortune 1000 Clients

Our group  has delivered solutions for the best

Our Verticals

Digital Strategy

Digital strategy, digital operating models and digital assets and revenue models advisory with a strong focus on human focused principals to deconstruct digital beyond the buzzwords.

Customer Experience

CX strategy, technology implementation and managed services with a focus on digitising customer interactions and outcomes with the true customer 360 mindset.

Cloud Infrastructure

Cloud strategy, cloud infrastructure scalability with a focus on governance, business continuity and cloud native enablement.

Enterprises Software

Enterprise software modernisation, system integration and enterprise application ecosystem development to truly unlock cloud and data adaption possibilities.

Data and Analytics

Organisational data strategy, governance and data infrastructure services to deliver data driven enablement and outcomes.

Digital Experiences

Digital touch points and experiences using the latest in mobile, immersive and mixed reality technologies with a special focus on field services.

Artificial Intelligence

Organisational Artificial Intelligence (AI) strategy, opportunity mapping and use case validations to democratise AI within the organisation.

Group Companies


Meet the visionaries behind Primero Global: Guiding innovation and inspiring success through exceptional leadership

Ali R. Zaidi

Ali R. Zaidi

Founder & Group CEO
Azfar Ashary

Azfar Ashary

Co-Founder & Managing Partner
Suleman S.

Suleman S.

Co-Founder & Investor Relations
Rich Pusateri

Rich Pusateri

Senior Partner and CEO North America
Nasir Habib

Nasir Habib

Partner and CEO Allshore
David D.

David D.

Partner and CEO Ve2Max
Nitin Pai

Nitin Pai

CEO Condado
Brett Hepke

Brett Hepke

Advisor to the Board

Our Global Presence

Primero Global is proud to operate in key locations around the world, enhancing our ability to serve clients globally

Map with Seven Pin Locations




Kansas City



São Paulo